Good Habit

Good habits will take you places.

People say you should post the work you want to get, and for the most part, that’s true. But you also have to build the habit of reaching out to the brands you want to work with. In a sea of noise, making a habit of talking to people and listening to their needs creates opportunities to work with some incredible clients.

Habit Coffee is the brainchild of Matt Vincent — a traveling strength athlete, professional wanderer, and founder of HVIII Brand Goods.

My goal for this project was to capture the brand’s bold identity and entice people to make Habit their new favorite coffee. The end result was a strong collection of content for both social media and promotional assets.

Role: Photographer

Project: Lifestyle Photography & Product Photography

A black coffee cup with a logo on it, placed on a surface covered with coffee beans, with a dark background and blurred orange lights.
A bag of Habit Snake Oil coffee flavor surrounded by roasted coffee beans with blurred orange lights in the background.
A black can of Habiert coffee with a skeleton figure holding a coffee cup, surrounded by coffee beans, and a bag of coffee beans in the background.
A bag of Habit Medium Roast Coffee with a drawing of a woman holding a coffee cup, placed behind a pile of roasted coffee beans on a dark surface, with a blurred dark background featuring orange bokeh lights.
A black travel coffee mug with a white logo on a bed of coffee beans on a black background.
A black coffee tumbler with a graphic of a skeleton dressed like a saint holding a coffee cup, surrounded by coffee beans on a dark surface.
Black travel mug with a white graphic of a skeleton with long hair, surrounded by symbols, and the text 'Habit' and 'Luxury Brand Goods' and 'Premium Coffee', placed on a cloth on a wooden surface with blurred warm lights in the background.
A bag of Habit medium roast coffee with black and white graphic design featuring a skeletal figure holding a mug, placed on a dark surface with blurred background and some decorative elements.
A bag of Habit medium roast coffee surrounded by dried plant stems and a burlap sack.
A bag of Habit Medium Roast Coffee on a counter with dried plants and a burlap bag nearby.
A bag of Habit medium roast coffee placed on a mound of ground coffee against a black background.
Two packages and a pile of ground coffee on a dark surface. One package is labeled 'Habitat Shake Oil' and the other 'Habit Medium Roast Coffee' with an illustration of a skeleton in a hat.
Black travel mug with a skeleton pope graphic and the word 'Habit' on it, placed on a mound of ground coffee against a dark background.
A black travel mug with a skeleton graphic and the text "Habit" on it, placed on dark ground surrounded by spilled ground coffee.
A person wearing jeans and leather boots sitting on a motorcycle with a packet of Snake Oil snack on the side.
A person holding a black coffee cup with a lid, sitting in a vehicle, and using a tablet.
A person with a tattooed hand holding a black cup with a skeleton wearing a hoodie, holding a mug, and the word 'Habot' on it. The background shows part of a motorcycle or vehicle.
Person holding a branded coffee tumbler while sitting on a motorcycle, in black and white.
A close-up view of a person riding a motorcycle with a packet of snake oil mounted near the foot pedal, and the rider's jeans and boots visible.
Two amber glass bottles with black caps and the word 'COFFEE' written across them in white. Dark background.
Black and white package of snake oil with graphic design and text, surrounded by bottles of coffee on a dark background.
A bag of Habit Snake Oil coffee placed in front of two brown glass coffee bottles with white text on a black background.
Bag of Habit medium roast coffee with coffee beans spilled in front, black background
Coffee bags labeled 'Habit Medium Roast Coffee' and 'Habit Snake Oil Premium Blend,' a black travel mug with a white logo, and a pile of coffee beans.
A white bag of Habit Snake Oil Ethiopian coffee surrounded by roasted coffee beans on a black background.
A white and black coffee bag standing on a bed of coffee beans against a black background.
A bag of Habit Snake Oil Ethiopian coffee sitting on a pile of coffee beans against a black background.
Two bags of Habit Guatemala medium roast coffee beans, one is open and the other closed, with a black cloth featuring a skeleton drawing of the Grim Reaper laying underneath.
A black travel mug with a logo featuring a large letter 'H' surrounded by text, in front of blurred coffee-related packaging.
Black bottles labeled 'Coffee,' a white bag labeled 'Snake Oil' with a snake illustration, and the word 'Coffee' repeated on the bottles in a minimalist style.
A black reusable coffee cup with a skeleton holding a mug and a halo, labeled 'Habat' with smaller text 'Hyli Brand Goods Premium Coffee,' placed on a wooden box with ropes, against a dark wooden background.
A black travel mug with a logo, sitting on a wooden chest with rope details, against a dark wooden background.
Black and white image of a bag of coffee with a drawing of a skeleton dressed as a saint, holding a cup. The text on the bag reads 'Subt | Medium Roast Coffee' and mentions quality and origin details.
A wooden box containing three packages of coffee and a black travel mug. The packaging features black and white illustrations and text.