Going Places

While working as a freelance graphic designer, I had the opportunity to collaborate with Wayne Conrady at Walter & Wayne, a California-based branding agency, on several projects. As part of our strategy, we set out to create a trustworthy corporate brand with a human touch—one that simplified and celebrated all the reasons people love Access Trax. We worked closely with the Access Trax team to bring their vision to life, even developing their new logo from a napkin sketch created by the CEO and evolving it into a distinctive, trustworthy corporate badge.

Role: Graphic Designer

Project: Branding & Packaging

Two cardboard boxes with the brand name 'Access Trax'; one box shows outdoor activity icons labeled 'durable,' 'affordable,' 'portable,' and 'trusted,' while the other displays the Access Trax logo.
A blue outdoor access tent with a logo and text promoting accessible outdoor activities, including a ramp leading to a counter.
Two Access Trak enamel pins on dark blue cards with white text and logo. Each pin has a circular design with phrases related to surfing and accessories.
Red vehicle window with white and black decals that read "Adaptive Surfer" and a circular badge with text about adaptive surfing.
Three smartphones displaying Instagram posts about accessible transportation options. The left screen shows a graphic labeled portable, the middle has a person in a wheelchair on a beach with the text access for all, and the right shows a graphic lab
Multiple electronic devices displaying a website for Access Trax, including a desktop computer, laptop, tablet, smartphone, and smartwatch, with the website featuring a wheelchair on the beach and the slogan 'Access for All'.
Open magazine featuring a story about the Olympics, with images of athletes, including a woman in a blue shirt smiling and a surfer riding a wave.
Two white surfboards with black patterns leaning against a dark wall, with a shadow of palm leaves overhead.
Business cards for Access Trax, featuring a logo, one card with a white background and minimal text, and another card in dark teal with contact details, a QR code, and the slogan "Access for All".
Keychain with a round tag featuring a logo, the words 'Access for All,' and some text around the logo.
Graphic promoting outdoor access with icons representing durability, affordability, portability, and trustworthiness.
Two black baseball caps, one showing the front with a circular patch reading "Surfing Knows No Limits, Solar Adaptive Surfer, Let's Ride," and the other showing the back with an adjustable strap and logo.
A gray water bottle with a black cap and a black clip, labeled "Access Tray" and a logo, placed on a white surface.
Access Trax logo with a circular emblem featuring stylized shapes and the tagline 'access the outdoors.'
Stack of round tokens with the text "Access Trust" and "Access for All"; one with a heart and hand icon, the other with a van icon, and mountain background.
Text and font samples for a brand called Access Trax, showcasing different fonts: Tofino, Birdie, Buinton, with sample alphabets, numbers, and usage descriptions.
Two T-shirts hanging on hangers against a wall. The T-shirt on the left is white with the phrase 'Adaptive Surfer Support' written in black cursive. The T-shirt on the right is teal with a white circular logo and the text 'ACCESS TRAX' below it.
A circular badge with the text "Access Traffic" at the top and "Access For All" at the bottom, surrounding a stylized geometric logo in the center.
A graphic of a hand making the rock and roll gesture in front of a scenic beach with mountains, water, and clouds, and a heart above. The text below says, "THANK YOU!" in bold letters.
Two business cards, one with the ACCESSTRAX logo and slogan "access the outdoors," and the other with a thank you message and an outdoor scene illustration.
Icons representing gear, wallet, camper van, and hand gesture at the beach, with color options for surf, sand, and sky.